Madloft - the brainchild of digital designer and creative developer Erik Trent.

"With over 20 years of experience, I'm really starting to get a hang of this thing."

A journey of curiosity and explorations

I believe brands and experiences should be based on two key pillars, strategy and creativity. This is the foundation for effective results. One simply can’t provide value without its companion.


My Toothpaste

Story Telling . Video . Product Photography . Lifestyle Photography



Story Telling . Video . Product Photography . Lifestyle Photography


Arts of Adventure

UI & UX . eCommerce . Web Design . Web Apps


Our Skillz


Brand Strategy

Brand Strategy . Messaging . Identity Systems . Brand Collateral . Campaigns

No matter how differentiated your brand, in a world crowded with options, it can be difficult to stand out. At madloft, we help emerging and established companies understand who they are, why they’re different, and how to communicate by creating integrated systems of expression that inspire the right people in the right places.


Digital Innovation

UI & UX . eCommerce . Web Design . Web Apps

To truly innovate, you have to do more than increase conversion and wow your audience. Innovation simultaneously requires a global view of your digital product and the parsing of every user interaction. It means understanding what the user needs before they think they need it, and surprising them in the attention to detail.


Content Creation

Story Telling . Video . Product Photography . Lifestyle Photography

The content of your site, of your campaign, of your social channels all play a role in creating a consistent brand narrative. From product photography to branded film, all the assets we create work together to create a seamless and engaging experience from one platform to the next.


Integrated Marketing

Campaigns . Social Strategy . Reporting

You have a compelling brand story, but how do you get it in front of the people that matter the most? From collaborations to fully integrated campaigns, we create marketing strategies and execute initiatives that meaningfully deepen the customer relationship, increasing traffic, conversion, and ROI.